One element that writers like to use to feed the intertext with their works is the transcendent brand. While soda, cereal, and other regular foodstuffs can be see bouncing around in films and tv, rarely is one as recognizable as the cigarette brand. These may be easy to spot for viewers due to an already entrenc
hed sense of brand recognition or loyalty. Here is a quick look at some of the brands-Nails- Kevin Smith’s Films
Red Apple- Tarantino’s Films
Morley- X Files, Millennium, Buffy, Malcolm in the Middle (yes, Malcolm in the Middle), The Outer Limits, Heroes, Burn Notice, and Spy Game among others.
Morley, more or less, looks like a prop room staple; it could though, unite all these works in the same verse with the same continuity. Who knows, maybe Mulder, Scully, and Buffy coexisted?
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